Freedom Insider

Hopefully you had a chance to see this half page ad when you read the Washington Post this morning but if you haven’t, make sure you check out the Freedom’s latest ad campaign.

My favorite take on this campaign so far comes from the Post’s Steven Goff, who is quick to point out the shots the team takes at the area’s most popular team (or most criticized at this point).

If you ask me (and even if you didn’t ask) I think the biggest gem of Goff’s post is the part about the discussions with an unidentified Swedish Center Mid, but that is a different topic for a different post. As for the ad, I think it is great that the team is being bold in its approach to build upon its 2009.

The ad has already stirred up quite a bit of discussion on both Goff’s blog and on Twitter and regardless of what you think of the tactic, anything that gets people talking about WPS has to be considered a success on some level right?

I don’t thinks its wise for most franchises to take shots at the other pro teams in its market but as a lifelong Redskins fan frustrated with the current state of things, I think this call out is deserved. So congrats to the Freedom marketing department for vocalizing many of the frustrations Redskins fans have experienced as of late.

Accompanying this ad is a program called the Freedom Fan Bill of Rights, which gives fans the opportunity to tell the front office what they think their rights are as fans of the team. I find the whole initiative to be a clever way to keep up the fan support the team earned in 2009 and hope it is the answer to improving support of the team and the league in 2010.

At the very least, this initiative captured our attention from the moment it hit the web, which is the best way it could start off.

Bookmark to:

No related posts.